Morrow & Reed
Reimagining an Established Consulting Brand
Morrow & Reed, an upscale consulting firm, turned to Avexa Studio for a complete digital and visual overhaul. Known for their discreet yet transformative work with high-profile clients, their outdated site and scattered brand identity didn’t reflect the caliber of service they delivered.
Our discovery sessions uncovered the need for a modern, authoritative presence that would inspire confidence and attract new clientele. We aligned on a plan to modernize their branding, clarify their services, and create a site experience that felt polished and sophisticated.
Crafting a Sophisticated Digital Experience
We started by developing a fresh visual identity — an elegant wordmark, refined color palette, and updated typography that spoke to their reputation for excellence. Next, we mapped out a website architecture that clearly outlined their consulting offerings while highlighting client success stories.
We wrote new web copy to better communicate their value and unique approach. To increase engagement, we added lead generation touchpoints and a resource hub for insights. Throughout, we ensured the design balanced minimalism with depth, allowing Morrow & Reed’s expertise to take center stage.
Positioning for the Next Chapter of Growth
Since launch, Morrow & Reed has enjoyed stronger conversion rates on new business inquiries and positive feedback from long-term clients. Their updated branding has positioned them as forward-thinking yet timeless — a perfect match for their target audience.
Internally, the clear messaging and visuals have streamlined their pitch process and marketing efforts. The new site has been featured on multiple design showcases, further elevating their profile. Morrow & Reed now stands out in a crowded market with a digital identity that matches their reputation for excellence and discretion.
