Fieldtone Projects
Clarifying the Mission for Impact
Fieldtone Projects, a sustainable development firm, partnered with Avexa Studio to boost their online presence and better communicate their mission-driven approach. Their original website struggled to convey the scope and impact of their projects, which focus on urban green spaces and community wellbeing.
During our strategy phase, we held workshops with Fieldtone’s leadership to define their story and map out key messages. We also analyzed competitor sites to pinpoint gaps and opportunities. The goal was clear: build trust with stakeholders and position Fieldtone as an industry leader in sustainable design.
Blending Design with Storytelling and Strategy
Our approach combined striking visuals with clear, compelling storytelling. We designed a sleek, modern site featuring project case studies, impact statistics, and community testimonials. The CMS allowed their team to easily update project progress and share news with stakeholders.
To strengthen SEO and authority, we built a content hub for thought leadership articles and sustainability reports. We also refined their brand messaging to emphasize their unique blend of innovation and social responsibility. The result was an engaging digital experience that showcases Fieldtone’s values and the measurable outcomes of their work.
Delivering Growth and Community Value
Post-launch, Fieldtone Projects saw a 55% increase in investor inquiries and positive feedback from community partners. Their site traffic doubled within three months, driven by improved content and organic search visibility. The new design elevated their credibility, helping secure funding for three new urban development initiatives. Internally, their team reported feeling more confident pitching with a site that truly represents their mission.
The partnership with Avexa Studio set the stage for long-term growth and deeper community impact — and we continue to support Fieldtone with ongoing content strategy and digital updates.
