Arcworks Collective

Brand positioning and website redesign for a creative co-working space blending art, tech, and community.

Brand positioning and website redesign for a creative co-working space blending art, tech, and community.

/Client

Pretty Studio

/Client

Pretty Studio

/Service

Brand Design

/Service

Brand Design

/Year

2025

/Year

2025

/Duration

6 Months

/Duration

6 Months
Laptop on Sandy Beach
Laptop on Sandy Beach
Laptop on Sandy Beach

Introduction

Introduction

A Refreshed Digital Presence

Arcworks Collective approached Avexa Studio seeking a refreshed digital presence that matched their bold vision as an architecture and design firm. They needed more than just a website — they wanted an experience that showcased their projects with impact and clarity.

Our team began with an in-depth brand audit, analyzing their existing assets and audience expectations. Through discovery sessions, we uncovered their need for a balance between minimalism and storytelling. We defined clear goals: position Arcworks as a cutting-edge studio and highlight their signature projects with immersive visuals. From there, we mapped out a strategic plan to bring their brand to life online.

Cozy Interior with Floral Artworks
Cozy Interior with Floral Artworks

Our Solution

Our Solution

Interactive Project Galleries

We crafted a custom web design that put Arcworks’ work at the forefront with large imagery and interactive project galleries. Our designers focused on intuitive navigation and clean typography to let their portfolio shine without distraction.

We integrated a robust CMS so the team could easily update projects and publish insights. Alongside the design, we refined their messaging to reflect their design philosophy and global reach. For consistency, we developed flexible brand guidelines that could scale as they grow. The final deliverable merged striking visuals with thoughtful UX, giving Arcworks a modern site that positions them as leaders in their field.

Confident Young Man in Modern Workspace
Confident Young Man in Modern Workspace

Outcome

Outcome

Achieving Measurable Results and Recognition

After launch, Arcworks Collective saw a 40% increase in qualified leads and longer time spent on key project pages. Their team reported smoother updates with the new CMS, saving hours of admin work each month. They also gained recognition in design publications, with the new site being featured in two online showcases. Most importantly, the new digital identity attracted higher-caliber clients who aligned with their bold vision.

Our partnership didn’t stop at launch — we continue to monitor performance and refine where needed. Arcworks Collective now has a digital home that evolves with them and supports their ambitions.

Modern Workspace with Tech and Personal Touches
Modern Workspace with Tech and Personal Touches

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